Points of sales

CHAIN STORES, RETAIL SHOPS, OUTLETS, SHOWROOMS, ...

Besides the sales data, the traffic in your premises is a major indicator of your brand popularity. If you know it, you will be able to set up tools to increase your performance. If you know it, you will be able to set up tools to increase your performance. Counting your customers will provide you data :

To calculate the conversion rate and the attraction rate (of shop-windows)

To optimize your staff shifts according to the customers timetables

To analyse the rate of return on most investments (premises development, communication, promotional campaign)

To follow the trend of your business



Occupancy of public locations

MUSEUMS, SWIMMING POOLS, EVENT LOCATIONS, OFFICE BUILDINGS, LEISURE PARKS, ...

Safety in public locations requires a rate of safe occupancy not to be overpassed. It is calculated according to the surface and the emergency exits of the site. The counting of entries and exits is the best way to know in real time the occupancy and to guarantee the best reception and the safety of your visitors :

To manage real time occupancy

To alert safety staff if the safe occupancy rate is overpassed

To organize the different locations of your site

To do a posteriori analysis of the attendance



Reception desks

TOURISTS' OFFICES, LIBRARIES, TOWN HALLS, GALLERIES, ...

Occupancy indicator is the best criteria to measure the attraction of your location. It provides you the data to set up an accurate planning of welcome and information. People counting helps you:

To manage your staff according to real time attendance

To organize the reception desk

To measure the impact of advertising campaigns

To attract advertisers

To justify your budget and your request for subsidies

To get the trends of tourism in your site



Shopping centres

SHOPPING MALLS, BRAND OUTLETS, STORES, HYPERMARKETS, RETAIL PARKS, ...

The attraction of a commercial site depends on its attendance. Data are essential to control daily traffic and to decide about the evolution of the site (events, development). It is also the only available means to assert the tenants' location values. Get the counting of visitors:

To track the traffic streams

To determine commercial rents

To evaluate the impact of advertising campaigns

To compare sites



Temporary counting

TEMPORARY SHOWS, EVENTS, DEVELOPMENT, FITTING OUT, ...

Whatever the reason, as a manager of events, it is your duty :

To guarantee public safety

To measure the performance of an event

To control the return on advertising investment

To improve the organization

To ask for partnerships More generally, temporary counting is used for :

Pre-feasibility surveys

New concept evaluation



Other counting

AIRPORTS, RAILWAY STATIONS, INDUSTRY, ...

People counting may be helpful in most occurrences implying occupancy and traffic. Counting data may be crossed with other sources to be used in the management of airports, stations, industry, public transport, ...