•To analyse traffic data and to make the right decision.

In order to get :

•the conversion rate of a shop

•the safe level of occupancy in a gallery

•the variations of traffic in a shopping centre

•the justification for investing in a tourists' office

Traffic data are important to enhance the value of a site. They help the operators and their staff to better manage the locations they are responsible for. In as many fields as marketing, commercials, security, reception, maintenance. Thus, you improve the quality of service to the customers and visitors.